First of all, we have to rename the Colorado race - calling it "USA" anything, and keeping it limited to 1 state just doesn't make any sense. Tour of Colorado is already taken of course, but something with Colorado in the name might be helpful, eh? Then take the USA Pro Cycling Challenge name, and use it as an over-arching title for the 3 US 1 week races. Create a combined points scheme and award something interesting at the end of the 3rd race (currently Colorado on the schedule).
Seems this would give incentive to riders to attend all 3 and create longer term interest from fans of each of the 3 races.
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